Launchpad is a product portfolio command center: one system that tracks every product you're building — from raw idea through validation, build, launch, growth, and sunset — with the scoring, kill criteria, and reporting to run them as a portfolio instead of a pile. It replaces the spreadsheet, the Notion board, and the eight dashboards you check every morning.
Launchpad
What is Launchpad?
How does Launchpad work?
Every product enters a 20-stage pipeline that runs from idea to sunset. At each gate, Launchpad asks for evidence: a research dossier with market sizing and competitor SWOT, a validation scorecard that recommends proceed, pivot, or kill, positioning and pricing before you build, and live metrics — CAC, MRR, churn, NPS — once you ship. Goals, milestones, and tasks assign to humans and AI agents on the same roster. A morning brief and evening wrap roll the whole portfolio into one read.
What Launchpad ships with
Seven capabilities that turn a pile of products into a portfolio you can actually run.
One Pipeline. Idea to Sunset.
20 stages from idea through research, validation, build, launch, growth, and sunset. Every product knows exactly where it stands — and what evidence gets it to the next gate.
Kill Bad Bets Early
A 5-category scoring matrix and per-product kill criteria. Data — not excitement — decides what gets built next. The product you kill in week 2 is the year you get back.
Research Dossiers, Not Vibes
TAM/SAM/SOM sizing, competitor SWOT, and validation scorecards that end in a recommendation: proceed, pivot, or kill.
The Morning Brief
One report with the pulse of the whole portfolio — what moved, what's stuck, what needs human judgment today. Plus evening wrap, weekly review, and monthly report.
Humans and Agents. One Roster.
Goals, milestones, and tasks assign to your developers and your AI agents in the same plan. The portfolio doesn't care who does the work — it tracks that it gets done.
Metrics Per Product, Honestly
Visitors, conversion, CAC, DAU/MAU, churn, NPS, MRR, ARPU, LTV — snapshot per product, compared across the portfolio. Spot the winner and the zombie at a glance.
Where Your Hours Actually Go
Resource allocation and ROI tracking across products. Stop letting the loudest product steal the quarter.
Who is Launchpad for?
Builders running more than one product: portfolio founders, indie hackers with several bets live, venture studios, and agencies incubating internal products next to client work. If your portfolio status lives in a spreadsheet you update guiltily on Sundays, Launchpad is the upgrade.
Why does Launchpad exist?
Project management tools track tasks inside one product. Roadmapping tools prioritize features inside one product. Nothing on the market runs the layer above: which products deserve to exist, which deserve this month's hours, and which deserve a dignified sunset. Founders describe the failure mode the same way — eight dashboards, no kill discipline, momentum lost to context-switching. Launchpad is the single command layer those founders keep saying they need.
Frequently asked questions
Is Launchpad a project management tool?
No — it sits above one. PM tools manage tasks inside a product; Launchpad manages the portfolio: which products to start, fund, scale, or kill, with stage gates and scoring. (It has goals, milestones, and tasks too, with human and agent assignees.)
What are kill criteria?
Kill criteria are thresholds you define per product — minimum signups by a date, maximum CAC, validation score floors — that trigger an honest kill/pivot decision instead of a slow fade.
Can AI agents work inside Launchpad?
Yes. Tasks and milestones can be assigned to AI agents alongside humans, and Launchpad is API-first, so agents read and write the same endpoints the UI uses. Hermes, our own agent, already runs skills against Launchpad to populate portfolio data.
What's in a research dossier?
Market sizing (TAM/SAM/SOM), competitor profiles with SWOT, and a validation scorecard that ends in a proceed/pivot/kill recommendation.
Does Launchpad work for a single product?
It works, but it shines at 2+. The scoring, allocation, and brief features exist to compare bets.
Do I need other funnAI products to use it?
No. Launchpad is standalone. One funnAI account does work across the suite if you add more later.
When does Early Access open?
Waves are opening now; existing Funnelists customers are prioritized.
Join the Launchpad Early Access list
Get early access to the command center for product portfolios.